The Moroccan documentary series "Amouddou," which is nearing its 20th anniversary, deserves a special reflection. No documentary program has ever lasted this long on Moroccan television. It has successfully captivated viewers with its remarkable episodes filled with discovery and adventure. The first insight drawn from this successful television experience is that it disproves the misconception some try to promote about the Moroccan audience, claiming that it only primarily gravitates toward entertainment content while avoiding knowledge-based productions. However, documentaries like "Amouddou" (an Amazigh word meaning "journey") also contain entertaining elements, reflected in the enjoyable visuals, the beauty of the captured scenes, and the variety of environments explored by the program. The second insight is that Morocco is rich with diverse topographical, environmental, social, and cultural landscapes, making it a fitting subject for numerous documentary programs, not just one. The "Amouddou" team worked on this rich material, traveling across different Moroccan regions and offering a captivating and creative vision, making the program famous beyond national borders. It has also allowed them to produce episodes about other regions of the world. The third insight is that the program restored the prestige of the classical Arabic language, refuting the false claim that it is unsuitable for addressing the Moroccan audience, which supposedly prefers the colloquial dialect in television programs due to the persistence of illiteracy in Morocco. On the contrary, a large segment of Moroccans enjoys documentary programs spoken in classical Arabic and engages with them. This has been the case with "Amouddou" and other programs on local channels, as well as with "Al Jazeera Documentary" and "National Geographic Arabic." Notably, most of the staff working for the documentary series production company come from the Souss region of southern Morocco, with Agadir as its capital, an Amazigh region. The fact that these Amazigh-speaking television producers chose to create a program in classical Arabic is a significant undertaking. It highlights the harmony between the two languages in Morocco and offers a practical response to those with narrow, extremist views who seek to exclude the Arabic language, claiming it is foreign and came with the "Arab invasion," aiming to sever ties with the East. However, such efforts have not succeeded. As this program prepares to celebrate its 20th anniversary, it is worthy of congratulations, especially considering that in the Moroccan context, it is not easy for a private production company to invest in creating such a documentary program from start to finish, relying solely on its own resources. from source القدس العربي