Pottery is a very old traditional industry, as there is no specific history for this industry.

It is the first record of man, which was confirmed by the pottery grooves that resulted from the excavations carried out in many sites, some of which date back to the fourth millennium BC.

Safi has gained a wide reputation in this field.

This heritage, which has developed in the city for centuries and which Safi has taken as a pride for it and its people, has been the embodiment of the spirit of innovation and creativity throughout history, and has become one of the components of the economic fabric of the region, as it played an important social role in employing labor, so that the city of Safi is associated in the imagination of everyone with pottery.

  Safi, the oldest and most ancient of the Moroccan cities, which has reached its aging and exhausted waiting times, is in need of attention that removes from it all kinds of neglect and indifference.

and marginalization. Its exploits began to crumble one after the other without the slightest consideration, and the trade of its pottery began to stagnate and be exposed to various colors of cheap competition, and we are motionless waiting for death and tormenting death.

Isn't it time for us to wake up from our slumber?